play4 Fundraising Initiative
Fortius Foundation & Chimp (via hot soup)
Copywriter, web designer.
play4 was a fundraising initiative geared around funding the Canadian National Women’s Soccer Team through donation matching. It ran from May to July of 2015, raised nearly $30,000 for great local causes and funded future training for the Canadian Women’s team.
My key contributions to the project included building the website from a WordPress template, providing clear directions on how how the fundraising scheme worked, and providing comprehensive blog posts summarizing the events of the 2015 FIFA Women’s World Cup.