Naming of business (Inclera)
Inclera (via hot soup)
While this project didn’t really take off until I had left hot soup, I was responsible for a key component of the brand: the name. Being responsible for naming a company was as daunting as it was thrilling, and I presented three very thoroughly-researched names to the client. Inclera was their favourite, and it has since developed into a stylish POS (that’s Point of Sale, not the other thing) solutions provider.