play4

PROJECT: play4 Fundraising Initiative CLIENT: Fortius Foundation & Chimp (via hot soup) MY ROLE: Copywriter, web designer. THOUGHTS: play4 was a fundraising initiative geared around funding the Canadian National Women’s Soccer Team through donation matching. It ran from May to July of 2015, raised nearly $30,000 for great local causes and funded future training for the…

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English is Weird

PROJECT: Personal infographic project MY ROLE: Graphic designer, researcher, language nerd. THOUGHTS: This simple project got out of hand. Ever wondered about why English is the way it is? The following infographic may help explain it.  

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Royalty Living

PROJECT: Royalty Living Magazine CLIENT: Royalty Group Realty MY ROLE: Graphic designer, layout designer, ad seller, writer, editor. THOUGHTS: This was my first major project out of design school. I was tasked with doubling the size of the magazine from 30 to 60 pages as well as completely reworking the design. I designed many of…

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Terminal City Club

PROJECT: Terminal City Club website CLIENT: Terminal City Club (via hot soup) MY ROLE: Copywriter THOUGHTS: I came to hot soup partway through this project and was put straight to work developing copy for many of the pages for this prestigious club’s website. This project required a bit of catching up with the history and offerings of…

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TATTRD Threads

PROJECT: TATTRD Threads Website & Branding CLIENT: TATTRD Threads (via hot soup) MY ROLE: Copywriter, web design. THOUGHTS: This was a fun, simple project; the client has a real passion for her craft, which made working with her all the more enjoyable. The most challenging aspect of the job was analyzing photos of ten different pairs…

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Inclera

PROJECT: Naming of business (Inclera) CLIENT: Inclera (via hot soup) MY ROLE: Copywriter/business namer. THOUGHTS: While this project didn’t really take off until I had left hot soup, I was responsible for a key component of the brand: the name. Being responsible for naming a company was as daunting as it was thrilling, and I…

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Rose’s Shortbread

PROJECT: Rose’s Shortbread branding and website. CLIENT: Rose’s Shortbread (via hot soup) MY ROLE: Copywriter, web design. THOUGHTS: This is one of the first projects that I’ve been gratified to be with from the very beginning. Rose’s Shortbread came to us seeking an identity, marketing plan, and website with e-commerce capabilities. I helped develop a…

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SEWN

PROJECT: Self Employed Women’s Network (SEWN) Sunshine Coast mentorship manuals. CLIENT: SEWN Sunshine Coast MY ROLE: Copy-editor and graphic designer. THOUGHTS: The original document was over 10 pages long and quite daunting for new applicants to the program. I went through and edited the piece into two introductory booklets plus a longer “mentorship handbook”. I…

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MIT International

PROJECT: Applying a new brand to existing trade publications for the Ontario Ministry of International Trade CLIENT: Ontario Ministry of International Trade MY ROLE: Editor and graphic designer. THOUGHTS: This was a challenging project which involved creating 18 different brochures in under a month. The brochure content already existed, but was in need of some…

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MIT Domestic

PROJECT: Ontario Ministry of International Trade domestic brochure package. CLIENT: Ontario Ministry of International Trade MY ROLE: Copywriter and designer. THOUGHTS: This was an exciting project, as I was hired on at the Ministry of International Trade about three months into trying to complete this project. The purpose of the project was to create a…

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